AVATAR is inspired by the mantra, “I post, therefore I am,” referencing the way Internet users legitimize their existence by documenting their lives and uploading the data to personal webpages and blogs. In a striking audio/video/dance performance, Freya Björg Olafson moves intimately through software, opening files on her personal computer and interacting with a built-in camera to explore methods of creating, validating, and disseminating one’s identity through the use of technology and the Internet. The performance inherently becomes a technological duet as the artist makes use of live video feeds and projections to magnify, manipulate, and effectively broadcast persona and image.

Freya Björg Olafson is an award-winning interdisciplinary artist based in Winnipeg, whose work has been presented to critical acclaim nationally and internationally.

Olafson...transforms from a lonely Friday-night vlogger to a ghoulish, empty eye-socketed figure that’s a cross between a Marilyn Monroe impersonator and a drag queen from hell.  [She] crafts a theatrical persona that’s as riveting as a train wreck.

Holly Harris, Uptown Magazine